The numbers prove it can work. Radiohead has permanently changed the way people will get music in the future:
Radiohead, which offered its latest album as free downloads last week, has seen 1.2 million downloads of “In Rainbows.†With no label, no promotions, and direct access to fans, Radiohead gave up its music for free and asked for donations, whatever fans deemed reasonable, in return. What the band got was an average of $8 per album sold, bringing estimates of profit to about $10 million. Not too shabby for one week. The number of albums sold in the past week exceeded the launch week sales of its three previous albums combined.
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